ACROSS + DOWN MUSEUM
A crossword experience celebrating the art of the solve
Across + Down is a conceptual experiential space centered on the great American pastime of the crossword puzzle. Created to fully immerse visitors in the art of solving, the space appeals to both experienced enthusiasts and curious newcomers — celebrating the challenge, inspiring a love of language, and championing education at its core.
This project was completed for the SVA (School of Visual Arts) Continuing Education course: Brand Identity — Creating an Image. We developed the museum concept, brand, and visual identity from the ground up.
2022 | Brand Design, Creative Direction, Visual Identity, Experience Concept