BREAK FEST

Nov 1

Wake up your taste buds at a food festival that celebrates the best meal

BREAK FEST is a fictional traveling food festival focused on the first — and arguably the best — meal of your day. Popping up across New York State, it's a vibrant destination to “wake up your taste buds” through innovative food, unique workshops, local tours, seasonal treats, and live entertainment. At its core, BREAK FEST celebrates community, creativity, and the culinary wonders that make breakfast worth getting out of bed for.

This project was completed for the SVA (School of Visual Arts) Continuing Education course: Experiencing Brands Through Interaction Design. We developed the festival concept, brand, and visual identity from the first sip to the last crumb.