TIFFANY & CO. FLAGSHIP HOLIDAY CAMPAIGN

Holiday retail activation promoting extraordinary luxury gifts and Men’s newness

Emma Morgan’s team led the global design and production for Tiffany & Co.’s 2019 in-store holiday campaign. This comprehensive program included the development of a full trim and décor suite, along with custom display kits featuring bespoke fabrics and props. The project culminated in the sourcing and approval of the signature red ribbon global packaging, seamlessly integrated into both visual displays and the customer-facing experience.

A VERY, VERY, TIFFANY HOLIDAY

Drove the end-to-end design direction, production, and installation for this landmark holiday activation. From initial concept to final set styling, every detail of the physical space was curated—down to the smallest details (aka holiday mice!). This project required close collaboration with executive partners to align on vision, budget, and timing. The result was a deeply layered, immersive environment across the New York Flagship floors that drove immediate commercial success: six of the twelve featured extraordinary gifts, priced at $150K+, sold within the first week of display.

Environmental photos by Zehavi & Cordes Photography.

MEN’S HOLIDAY POP UP

Conceptualized and executed a high-energy shop concept to celebrate the launch of the Tiffany & Co. men’s collection. Designed as a festive holiday destination, the space featured a luxury cocoa bar, arcade-style games, interactive photo ops, and a dedicated fragrance lounge. Promoted by Jeff Goldblum, this pop-up served as a strategic driver for brand awareness and foot traffic during the New York Flagship’s transition to its temporary location while it’s Flagship went under renovation.

Environmental photos by Zehavi & Cordes Photography.

2019 | Concept Development, Creative Direction, Spatial Design, Product Display Design, Visual Merchandising Strategy, Production Oversight, Product Styling, Set Styling, Prop Styling, Retail Display

NOTE: This project was completed while Emma Morgan was in the full-time role of Design Director, In-store Presentation, Creative Visual Merchandising at Tiffany & Co.