TIFFANY & CO. NEW CONCEPT DISPLAYS

Organic and flowing custom jewelry display concept

Designed a fully custom display program to launch the new store concept developed in partnership between Tiffany & Co. and LVMH leadership following the acquisition in early 2021.

The bespoke display form program featured custom fabrics and sculptural-inspired elements that exuded sensuality, warmth, and movement — complex in design yet modular enough to offer flexibility across display configurations.

This project was developed while Emma Morgan served as full-time Design Director of Creative Visual Merchandising, and she carried the program through prototype approval before its debut installation at Le Bon Marché in November 2021. The design went on to become the visual standard for Tiffany boutiques, with the in-house team refining, evolving, and rolling it out to subsequent locations.

2023 | Concept Development, Design Direction, Material Development, Visual Merchandising Display Design, Jewelry Presentation

NOTE: This project was completed while Emma Morgan was in the full-time role of Design Director, In-store Presentation, Creative Visual Merchandising at Tiffany & Co.