TIFFANY & CO. WEST VILLAGE POP-UP

Luxury holiday destination in a charming NYC neighborhood

We lead creative direction for the conceptual strategy, surface design, visual merchandising, and spatial experience of a unique holiday pop-up in the desirable and delightful West Village of NYC.

The goal was to bring Tiffany & Co. to the neighborhood of New Yorkers while simultaneously surprising clients and creating a “buzz” around the brand itself. 

The concept and design pulled cues from the global holiday campaign with a focus on Tiffany’s house designer Jean Schlumberger.  Schlumberger is known for his fantastical creations.  To honor his spirit, the space was transformed into three distinct spaces: the heavens, night sky, and jewel box. 

There were elements to delight customers left and right - AR experiences, digital environments, sumptuous spaces, sparkling jewels, and even a secret room hidden behind a sliding bookshelf! The space inspired New Yorkers and visitors alike during the 2021 holiday season.

Environmental photos by Zehavi & Cordes Photography.

2021 | Concept Development, Creative Direction, Spatial Design, Product Display Design, Visual Merchandising Strategy, Styling

NOTE: This project was completed while Emma Morgan was in the full-time role of Design Director, In-store Presentation, Creative Visual Merchandising at Tiffany & Co.